inTravel Guide is an industry-based research project led by the School of Hotel and Tourism Management (SHTM) of The Chinese University of Hong Kong (CUHK).

By developing a value-based travel guide, we aim to promote the flow of tourism regionally and globally. We believe that the new generation of travelers seek stimulation and value arbitrage opportunities. Initially this travel guide will provide systemic, verifiable and rank-able tourism knowledge and information based on a series of specialty tourism focusing on top Asian destinations including Hong Kong, Japan, Korea; Singapore and Malaysia; as well as Thailand, Cambodia, Laos and Vietnam.

To industry professionals, you will be able to obtain our research findings at no cost. This will help you keep abreast and cope with the fast-changing tourism industry and ultimately generate new revenue to maintain business sustainability in global presence.

To individual travelers, you will be unveiled to a series of new, value-based travel ideas that might stimulate your desire for travel. You will also be able to participate in the development of this guide by providing feedback.

To share your thoughts with us, sign up to become one of our contributors or visit our contact page.